If we, like Georges Perec in the fascinating novel “Life – a User’s Manual”, could freeze time just for a moment on an ordinary day at work, how much of your business would be visible to the naked eye?
Are the things you do visible only when you are doing them, or are your routines and flows visualized in any way, so it would be possible for an outsider to study them, even if everything was standing still?
To describe your business in terms of work-flows is valuable, both making the actual real-time description and the complete documentation afterwards. This is particularly important in service-businesses since the service isn’t visible unless someone is performing it.
Do you find pleasure, in the same way as I do, in mapping out processes? Do you enjoy drawing boxes and arrows in a schematic way? Is your working-day complete when you have captured an ongoing activity as series of flows?
Perhaps not, but the actual visualization of the work doesn’t need to be as formal as the flowcharts that first come to mind. A checklist, an animation, a map of symbols or maybe even a comic-strip may be the perfect way to illustrate it, as long as it is appropriate for the target-group and the purpose.
But what is the actual point of describing your business?
Here are seven reasons why visualizing your company through flowcharts is useful.