This is "Frufredag" ("WiFriday")
Datum: 2023-03-02 09:30
Approximately twelve years ago, my wife Evalotta and I decided to both be off on Fridays. We wanted to have time for each other, time to talk in complete sentences and with long reasoning without anything else constantly getting in the way (we were parents of small children at the time and if you are one, you know what I mean).
Why do we call it that?
Because “Friday” starts with an F, just like “fru” (wife in Swedish), and because I love my wife and we like alliterations, we call our Fridays “frufredag” (#frufredag, even!).
How it works
On Friday mornings, we drop off the kids at school and then go somewhere to stroll arm in arm. We like new experiences and therefore have the constant ambition to stroll in a new part of Gothenburg. It now feels like we have walked everywhere in the city center and we are starting to explore Ale (which is not Gothenburg, but what can you do?) and the areas towards Mölndal.
At some point, we stop for a good cup of coffee and a little later we have a long lunch at a nice place in the city center. Maybe we do some shopping on the way home, and finally we pick up the kids again.
They, the WiFridays, have done us good. They make us “come together” after an intense work week and we enter the weekend with greater calm and without haste. For us, it’s worth every lost lecture income penny.
Alexander wondered too
When I guested Swedish major interview podcast Framgångspodden, Alexander Pärleros asked me what “frufredag” is and I replied:
I encourage anyone who wants to follow our example. For us, these Fridays are invaluable.
Do you do anything similar? Tell me!